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Salvador Dalí Lives

The AI project related to Salvador Dalí you’re referring to is likely the “Dalí Lives” project, which was launched by the Dalí Museum in St. Petersburg, Florida. This project uses artificial intelligence to bring Salvador Dalí “back to life” in a digital format.

Task

The task is to create a comprehensive narrative that explains the problem addressed by the "Dalí Lives" project, how it was conceived and implemented using AI, and the resulting impact on visitor engagement and the preservation of Salvador Dalí's legacy

  • Client

    Dalí Museum

Open Project
01 // Project Overview

Modern and
cutting-edge approach
for creating digital doubles.

The “Dalí Lives” project is an innovative initiative by the Dalí Museum that uses advanced artificial intelligence to digitally recreate Salvador Dalí, offering an immersive and interactive experience for visitors. The project was designed to address the challenge of keeping Dalí’s legacy vibrant and engaging for modern audiences. By training an AI model on extensive archival footage and interviews, we developed a lifelike digital version of Dalí that replicates his voice, expressions, and personality. Integrated throughout the museum, this digital Dalí interacts with visitors, providing a unique and personal encounter with the legendary surrealist artist. The project has successfully enhanced visitor engagement, setting a new standard for the intersection of art and technology.

02 // Challenges

Beyond Just AI

The challenges of the “Dalí Lives” project included accurately capturing Salvador Dalí’s unique persona through AI, ensuring realistic and engaging interactions, and seamlessly integrating the technology into the museum environment.

03 // Approach

How Did We Achieve It?

To bridge the gap between past and present, we harnessed the power of artificial intelligence to create a digital version of Salvador Dalí. Our goal was to develop an immersive experience where visitors could interact with Dalí as if he were alive today.

We launched the “Dalí Lives” project, an innovative initiative that digitally resurrects Salvador Dalí. By combining deepfake technology with extensive historical research, we recreated Dalí’s likeness, voice, and mannerisms, allowing visitors to “meet” and converse with the legendary artist within the museum.

064// What We Made

Services.

Data Collection

We compiled extensive archival footage, interviews, and historical records to capture the nuances of Salvador Dalí’s appearance, voice, and personality.

Content Integration

We integrated the AI-generated Dalí into the museum’s interactive exhibits, allowing visitors to engage with the digital version through specially designed screens and interfaces.

AI Model Development

We trained a sophisticated AI model using deepfake technology to recreate Dalí’s facial expressions, voice patterns, and mannerisms with high realism.

Visitor Interaction Design

We crafted personalized and dynamic interactions for the digital Dalí to enhance visitor engagement and ensure a memorable and immersive experience.

 
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